Purpose: The purpose of the Public Relations Committee is to establish and maintain a positive public image of the organization by encouraging ALA members to be visible in their communities through branding and informing the public about the mission of the organization. Standing Rules #6, National Committees – Member/Organizational Support

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Key Program Statements:

• Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.

• Encourage ALA members to be visible in their communities through valuable, distinct branding.

• Share the latest news from ALA volunteer national leadership and ALA National Headquarters.

• Maintain a social media account for your units.

• Build relationships with local media.

• Send press releases and letters to the editor to local media.

• Have a elevator speech you never know when you will have a place where people are interested in the American Legion Auxiliary.

• Familiarize yourself and use the PR toolkit.

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Be visible with distinct Branding:

• Wear branded clothing, pins to all events.

• Ask to have a branded table at community events.

• Have American Legion Family brochures available at events.

• Info the public on the differences between being branded and using the emblem.

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The ALA Brand:

• Why it matters to all of us.

• Why is Branding Important?

• Who owns the Brand?

One way to do this is to play the American Legion Auxiliary Branding Game.

• Do this at a Unit meeting

• District function-be ready in case of a stall in the program.

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The ALA Brand: “Branding “is more than the proper use of our emblem and logos. It is our reputation based on our behavior while serving our mission. Remember when out in the community and you are branded what you do, say and ack reflects on how community members see us. Think am I relaying a positive view of the ALA
ALA Committee Facebook Groups are spaces on the social media network for ALA members to discuss or share about broad or narrow topics related to each committee.

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Groups provide an arena for organic discussion about your local programs or services and present the opportunity to cultivate brand awareness.
Visit the Public Relations Facebook Group for templates, how-to sheets, ideas, and more.
https://www.facebook.com/groups/ALAPublicRelations/
Contact Public Relations Committee: PR@ALAforVeterans.org